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Mother Was Right After All |
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August 2009
“People treat you the way you tell them too,” my mother once told me when I was complaining about being given the run around by a potential client while working at a radio station. She was right. I was allowing this client to waste my time by allowing me to age gracefully in his badly outdated waiting room for half-an-hour past our appointment time, or forgetting the appointment all together. He was treating me the way I’d ‘told’ him to treat me. Somewhere along the way, I didn’t present a professional picture and he simply didn’t think me worthy of his time.
My mother’s sage advice hit home and changed the way I presented myself to future clients and impacted the way I treat people who are trying to earn my business.
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July 2009
The biggest mistake most business owners make (and writing is a business!) is to ‘go dark’ at the first sign of economic trouble. Advertising is typically the first thing cut from budgets and the last thing added back in.
When I sold radio, I could always feel the market contractions long before there was any real evidence of a slow down. My clients almost seemed giddy to have what they viewed as a ‘legitimate excuse’ to tell me to get lost. For some reason, most people view advertising as something thought up by the Devil to give them a taste of hell.
I can’t for the life of me figure out why. Advertising keeps their doors open and inventory off the shelves and in their hands.
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