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Smart-Chix, a division of Axcess Web Technologies, is a full service marketing agency for published authors specializing in innovative web design, marketing and branding campaigns, social media, book trailer production and more.

Kimberly Madison, president of Marketing & Media, has combined her passion for books with her intuition for zeroing in and targeting her clients prospective customers.

The results have been astounding.

Her first client reached #3 on the New York Times within one year of signing with Smart-Chix and each subsequent book has placed since. New York Times best selling author and client Julia London puts what working with Kimberly has meant for her book sales best: “(she) does what the writer doesn’t have the time or often the talent to do—she has the ideas, the creative knowledge, and the connections to design an innovative promotion plan the fits you and your work. She is a writer’s dream.”

Smart-Chix understands the numerous challenges facing authors in the ever-changing publishing industry, so we’ve made it our priority to stay ahead of the curve. You’ve got deadlines to meet and costs to consider, so we work to develop a plan that meets your objectives but stays within your budget so you can focus on writing your next best-seller.

Simply put, Smart-Chix has the savviest chicks in the marketing business and we’ll be glad to work directly with your agent or editor to make sure your new release gets noticed.

Call or email Kimberly to schedule your free needs analysis consultation.

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Mother Was Right After All

August 2009

“People treat you the way you tell them too,” my mother once told me when I was complaining about being given the run around by a potential client while working at a radio station. She was right. I was allowing this client to waste my time by allowing me to age gracefully in his badly outdated waiting room for half-an-hour past our appointment time, or forgetting the appointment all together. He was treating me the way I’d ‘told’ him to treat me. Somewhere along the way, I didn’t present a professional picture and he simply didn’t think me worthy of his time.

My mother’s sage advice hit home and changed the way I presented myself to future clients and impacted the way I treat people who are trying to earn my business.

Recession Cave Dwellers

July 2009

The biggest mistake most business owners make (and writing is a business!) is to ‘go dark’ at the first sign of economic trouble. Advertising is typically the first thing cut from budgets and the last thing added back in.

When I sold radio, I could always feel the market contractions long before there was any real evidence of a slow down. My clients almost seemed giddy to have what they viewed as a ‘legitimate excuse’ to tell me to get lost. For some reason, most people view advertising as something thought up by the Devil to give them a taste of hell.

I can’t for the life of me figure out why. Advertising keeps their doors open and inventory off the shelves and in their hands.